The good news is that each site has eventually been able to recover. But it is not always an easy process and it often takes significant changes andconsiderable time. And when search traffic declines substantially for several months or longer that has serious repercussions for the business.
There is a wide universe of tools out there and my intention is not to cover them all. Instead I’ve highlighted the ones I like best and regularly recommend to editorial teams. I’ve also focused primarily on tools that are free or relatively inexpensive.If I haven’t included something that you frequently use, let me know and Im add it to the list.
A good approach is to use Keyword Tool to explore keyword ideas and then plug your main candidates into Google Keyword Planner to get the search volume figures.
